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What we offer

Through understanding the ordinary, we generate extraordinary audience insights
and turn them into exciting opportunities, ultimately helping executives transform their strategies
and create new approaches.

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How we approach your challenges
At AKAS we have developed a 5-step approach to working with our clients and to tackling audience challenges.

Step 1:
Engage

Understand client needs and views

Step 2:
Assess

Make implicit knowledge explicit

Step 3:
Unearth

Generate new insights

Step 4:
Develop

Develop the audience story

Step 5:
Create

Identify strategic opportunities

Audiences we've explored
  • Children aged 5-11
  • Teenagers
  • Young Adults
  • Students
  • Educators
  • Generation Z
  • Generation Y
  • Generation X
  • Baby Boomers
  • Silent Generation
  • Digital Audiences
  • Media Consumers
  • News Consumers
  • Tourists
  • Donors
  • Opinion Formers
  • Decision Makers
  • Government Officials
  • Policymakers
  • Ministers
Audiences We've Explored
  • Research Directors
  • Comms Directors
  • Public Affairs Directors
  • Business Storytellers
  • Fundraising Directors
  • CEOs/Boards
  • Foundation Leaders
  • Charity Leaders
  • Foreign Direct Investors
  • Financial Investors
  • General Public
  • Informed Public
  • Women
  • Minorities
  • Parents
Who we are
Luba Kassova

Luba Kassova

Director and Co-Founder

Luba Kassova is a co-founder and director of the international audience strategy consultancy AKAS (Addy Kassova Audience Strategy Ltd), which she set up with Richard Addy to help purpose-led organisations in the UK and globally.

Meet Luba Kassova
Richard Addy

Richard Addy

Director and Co-Founder

Richard Addy is a co-founder and director of the international audience strategy consultancy AKAS (Addy Kassova Audience Strategy Ltd), which he set up with Luba Kassova to help purpose-led organisations in the UK and globally. 

Meet Richard Addy
What they say

“In the last three years, we've gone on something of an “impact journey” - one which I'm sure would not have happened had it not been for the thoughtful insight, advice, and expertise of AKAS. Whether crafting an entire impact framework from scratch, or just being on the end of the phone to offer advice, AKAS have given us the tools and knowledge we so vitally need to measure and understand the impact of our projects. Their industry expertise is second to none, and we're both reassured and grateful to call them our partner.”

Rachel White, EVP, Philanthropic & Strategic Partnerships, Guardian News & Media, Oct 2017

 

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