At AKAS we have developed a 5-step approach to working with our clients and to tackling audience challenges
The 5-step approach to audience strategy development
We engage with our clients to understand their audiences, their strategic challenges, the universally held truths in their organisations and their goals.
We assess what the organisation already knows about its audiences and stakeholders, allowing us to identify knowledge gaps and develop hypotheses.
We test the hypotheses we have generated and analyse data from (multiple) available sources, uncovering the implicit knowledge held within the organisation, and making it explicit.
We develop the audience and stakeholder story emerging from the insights unearthed about both, often juxtaposing different viewpoints in order to understand fully the context in which the organisation operates.
We (co-)create business opportunities by bringing together the client’s needs and goals with the audience and stakeholder story we have developed.