Through understanding the ordinary, we generate extraordinary audience insights
and turn them into exciting opportunities, ultimately helping executives transform their strategies
and create new approaches.
Step 1:
Engage
Understand client needs and views
Step 2:
Assess
Make implicit knowledge explicit
Step 3:
Unearth
Generate new insights
Step 4:
Develop
Develop the audience story
Step 5:
Create
Identify strategic opportunities
Luba Kassova is a co-founder and director of the international audience strategy consultancy AKAS (Addy Kassova Audience Strategy Ltd), which she set up with Richard Addy to help purpose-led organisations in the UK and globally.
Meet Luba Kassova
Richard Addy is a co-founder and director of the international audience strategy consultancy AKAS (Addy Kassova Audience Strategy Ltd), which he set up with Luba Kassova to help purpose-led organisations in the UK and globally.
Meet Richard Addy“This is an important moment. It is a remarkable honor and an extraordinary achievement to be among the inaugural class of Anthem winners. Selection as a winner means your work not only demonstrates world class talent, insight, leadership, and execution, it is also a best in class example of the work leading the way in the Impact Industry. You should be incredibly proud of your accomplishment. Your work was selected by the International Academy of Digital Arts and Sciences (IADAS), a diverse group of social impact leaders and experts who are all working to improve our world. Winners represent work that the academy scored the highest in the judging process.”
